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Visual Marketing Overview
Visual marketing is a tool, an aid that visually
communicates with the target market.
Photography communicates quickly, letting people see what they
may not have time to stop and read and it minimizes language
problems.
Display transparencies (backlit photographs) are a powerful
medium to deliver messages. People love to look at photographs-every
one does it. |
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Some of the better known international
franchises that use the visual marketing concept of display
transparencies (backlit photographs) to sell their products
are McDonalds and KFC. They display their high profit menu lines
such as the Big Mac or the Combo chicken and chips pack on the
walls behind the cash register. These are called point of sale
displays and usually they are backlit displays to entice you
even more. This is called a back lit " Display Transparency".
At New Image we specialise in the supply of backlit food display
transparency's. |
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The visual marketing division product mix
is -
a) The display transparency
b) The display print
c) Lamination .80 micron suitable for all commercial purposes. |
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Visual Marketing Catalogue
To promote the sale of our stock shot food transparencies,
we have produced a visual marketing catalogue which contains 650 images
of food and beverages. This catalogue is available for FREE of charge
to qualified resellers.
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For more information contact
Gavin Foster - Phone:
(07) 3391 2423
or
0409 893 888
E-mail: admin@newimagephotos.com.au
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